Showing posts with label Shoes. Show all posts
Showing posts with label Shoes. Show all posts

Sunday, January 11, 2009

'True Detail' by Luciano Carvari FW 08-09



What a superb ad campaign. The 'True Detail' ad campaign for the Luciano Carvari Fall Winter 2008-2009 footwear collection is all about celebrating attention to detail and skills with 7 scenarios. Landing a tennis ball in a glass of juice, putting the right amount of poison in your husband's meal, studying the surrounding while pretending to tie your shoes, it's all about paying attention to details. See a behind the scenes video of the shoot at the end of the post.












Wednesday, December 31, 2008

Luciano Carvari Delicious Footwear Ads


Usually ads for shoes  do not excite me much, but the 'Flora - Amore' ad campaign for the Luciano Carvari Spring-Summer 2008 Footwear collection is a creative and exciting exception. The campaign has a theme of bringing shoes & flowers together, and was shot in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, and on the territory of the National Academy of Sciences of Ukraine Botanical Gardens. Wow, I wonder how much the traveling budget was!












+ See more ad campaigns