In 2002, two snowboarders got a vision of creating their own streetwear label. Joni Malmi, Jussi Oksanen and fellow industry head Ivar Fougstedt departed on a mission that would later become MAKIA.
After a short stint and a few printed t-shirts, the euphoria of a new challenge had turned in to a reality of trying to handle everyday tasks that none of them had prepared to commit to. Makia was forgotten, almost as fast as it was discovered. The hype had died and the three returned to their daily routines and went on with their lives until...
On a break from his duties, Joni had returned back home to Helsinki, to spend a few weeks with his family. One night out on town, he stumbled in to his old team mate Jesse Hyväri. Jesse had retired from an extravagant career, also in professional snowboarding, a few years earlier and wanted to calm down and went on to study tailoring in Helsinki. The friends had a few beers in a local pub and realized that they shared a similar vision and taste in fashion, and that Jesse had the skills to turn the dream in to reality. Not too long, and Makia was brought back to life.
After a short stint and a few printed t-shirts, the euphoria of a new challenge had turned in to a reality of trying to handle everyday tasks that none of them had prepared to commit to. Makia was forgotten, almost as fast as it was discovered. The hype had died and the three returned to their daily routines and went on with their lives until...
On a break from his duties, Joni had returned back home to Helsinki, to spend a few weeks with his family. One night out on town, he stumbled in to his old team mate Jesse Hyväri. Jesse had retired from an extravagant career, also in professional snowboarding, a few years earlier and wanted to calm down and went on to study tailoring in Helsinki. The friends had a few beers in a local pub and realized that they shared a similar vision and taste in fashion, and that Jesse had the skills to turn the dream in to reality. Not too long, and Makia was brought back to life.
The two went on to rent a small cellar as a working space in Punavuori, the old workers district in Helsinki. Jesse started cutting and sewing the clothes and pretty much lived on the old couch for the rest of the time. But that didn’t stop him from creating a unique line of clothes that now distinguishes Makia from the rest. Timeless simple cuts that he had brewed in his head for the whole time.
From there on out, the road to this day has been rugged. Full of ups and downs as life usually is, but the style has remained the same and a few good people have joined us along for the ride.
Today we are proud to introduce you clothes as we see them, MAKIA.
Today we are proud to introduce you clothes as we see them, MAKIA.
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